06.Harry’s
After a decade of success, Harry’s needed to mature its brand identity to reflect its new position as a prestigious leader in men’s care. The challenge was to evolve the brand in a way that communicated authority and sophistication, while preserving the warmth and friendliness that had always defined it.
Working with Mythology’s revised brand identity, we developed a packaging system that unified the brand across all silhouettes. Packaging layouts were designed to showcase the wordmark as prominently as possible, while a uniform blue background was introduced across every product, creating a stronger, more consistent shelf presence.
Created at COLLINS with Morgan Light, Nick Ace and Antonia Lazar. Photos by Ryan Duffin.